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Kod EAN: 9781398619739
Waga produktu: 0.245 kg
Realizacja zamówienia: 3 dni
EAN: 9781398619739
Wysyłka od: 12.99 PLN
Wydawnictwo: kogan page
A step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan.

How to Write a Marketing Plan includes advice on producing mini-plans and the most current information on email marketing, web usage, mobile commerce and social media. This 8th edition now features even more practical exercises, useful templates, and top tips to help you develop this all-important business skill. Including helpful chapter summaries and a detailed sample marketing plan, it is essential reading for anyone who wants to boost their product or business.

Szczegóły produktu

  • ISBN: 

    9781398619739

  • Autor: 

    Westwood John

  • Oprawa: 

    Miękka

  • Format: 

    14.0x21.0cm

  • Objętość: 

    180

  • Rok wydania: 

    2025

  • Wydanie: 

    8

  • Tematyka: 

    Literatura obcojęzyczna

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