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Kod EAN: 9783836582285
Waga produktu: 3.535 kg
Realizacja zamówienia: 3 dni
EAN: 9783836582285
Wysyłka od: 14.99 PLN
Wydawnictwo: taschen

Countless global brands, including Rolex, BMW, Louis Vuitton, and the New York Yankees, still use logos that were designed over 100 years ago. Yet there has never been a monograph devoted to the origins of logo design. In the second half of the 19th century, the trademark replaced traditional symbols such as the family coat of arms as a promotional and identifying symbol for companies. At first, the designs were often still figurative; only gradually did they develop into the abstract marks that have become fixtures in everyday life today.

Author Jens Müller, described as the “logo detective” by Wired magazine, examined historical trademark registers, international corporate archives, and early design publications to unearth more than 6,000 logos from 1870 to 1940. This unparalleled collection traces the development of modern trademarks and sheds ligh


Autor: Jens Müller
Data premiery: 2022-01-10
Strony: 432
Rodzaj: Książki
Okładka: Twarda
Format: 378x253x44